Please, Digg — Spare My The North Cyprus Property Ads

Minor rant about Digg, AdSense, Cypress, British colonial politics and a free XBOX 360 for 5 “awkward” surveys to fill out which makes you think about how Google’s landing page quality score is being calculated in AdWords. Where was I? ….

Danny covers a lot of hot topics at his personal blog. It shows some flaws in the Google AdSense and AdWords system. Makes recommendations how to improve it. Warns you about an Internet Scam that became very popular over the last months plus teaches you about some European history and current events nobody wants to talk about and which are unknown to most people unless you have personal ties to the divided island in the mediterranean sea that still lives in a world that is known to most people only from the times when the Iron Curtain in Germany was still shiny without any rust on it.

Interesting read for marketers, consumers and people interested in politics and international affairs.

read more | digg story

Published in: on January 10, 2007 at 11:50 pm  Leave a Comment  

Free Multivariate Testing Tool Released by Google

Google released Adwords Website Optimizer, a free optimization Tool for AdWords Advertisers to get the most conversion out of their landing pages using sophisticated multivariate testing and existing Google Analytics tagging technology.

Adwords Website Optimizer – A Landing Page Optimization Tool from Google (Multivariate Testing Support) – test changes in the website content of your pages in order to determine what will be most effective in getting the highest possible conversions.

See the Flash Demo that provides an overview of what the tool can do for you and this flash demo to learn how to setup a test on a ficticious example.

Also provided a nice and handy calculator that helps you to determine how long the test should run to get optimal results. See the Test Duration Estimator.

read more | digg story

Published in: on November 16, 2006 at 3:16 am  Leave a Comment  
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