The Oracle of Mountain View and Googles PageRank Update

The recent PageRank™ updates by Google stirred up quite some talk within and outside the search engine marketing industry and opened room for many more or less far-fetched speculations about what this could mean.crystal ball gazer There no need to panic just yet, but it also does not mean that you should do nothing.  A list of facts was provided, followed by a few assumptions that are tied directly to the mentioned facts without going off too far into the realm of pure speculation. 

Summary and take away from the post:

“If you saw a PageRank™ drop as a direct or indirect side effect of all this, you will probably be affected by the things that are likely to follow, but so is your competitor, if he was affected by the recent PageRank™ updates as well. If all sites in your space were affected by this update, chances are that they will be affected the same way by any other changes that might come. If everybody is affected the same, nothing changes overall.”

Read more about the Oracle of Mountain View and Googles Recent PageRank Update

Published in: on October 31, 2007 at 12:26 am  Leave a Comment  

Spoofed Google Sites with Official Google IP. Got Google Hacked?

This was discovered by Heather Paulson and then published by SearchEngineJournal.com earlier today. 

There are sites that looks like Google and even have an official Google IP from their headquarter in Mountain View, California showing up in their domain registration records (Who-Is) and “Ping” results, but the domain is something like xxxdisc.net or ckopo.org.

Ckopo.org is even referenced twice by the Russian Wikipedia in the article about Firebug (Firefox plug in) and “Dozory.Forbidden Games”. The references made in the Russian Wikipedia point to sub domains of Ckopo.org, which look like the Russian Firefox homepage and Firebug plug in help pages.

  • What does this mean?
  • Got Google Hacked?
  • What is going on there and what is the purpose of this?

Every answer found so far only raised additional questions and made the whole thing even more fuzzy and suspicious.

digg story

Published in: on August 5, 2007 at 11:03 pm  Leave a Comment  

Don’t Get Your Web Pages Filtered out by Search Engines

Search Engine RoundTable is reporting from the Search Engine Expo Advanced. Transscript from the SMX session about the duplicate content issue (Duplicate Content Summit) with representatives from Google, Yahoo!, MS Live Search and Ask.com.

  • Information about what webmasters should and should not do.
  • How each of the four search engines deal with duplicate content.
  • Questions and answers.
  • Suggestions and ideas to improve on the issue.

The workshop was moderated by Danny Sullivan
Speakers: Vanessa Fox, Google; Amit Kumar, Yahoo; Peter Linsley, Ask.com; and Eytan Seidman, Microsoft Live

Pictures are also available. If you are a web master, you should read this.

read more | digg story

How to Fix Google: Ranking, Algorithm & Webmaster Policies

An in depth four part series on Google’s historical ranking and linking policies, and how the company can change such policies for the better.

The debate about paid links and possible penalties for sellers AND buyers by Google to safe their precious PageRank algorithm raises questions whether or not Google lost touch with webmasters and the real world realities at the same time.

And in the middle of it are the affiliate marketers who might become the first potential victims and casualties of this shift in Google’s policy.

read more | digg story

Published in: on May 30, 2007 at 3:38 am  Leave a Comment  

A List of Great Video “Shorties”

Little Gems in the new rich world of user generated content.
Those are my favorite short videos from all the hundreds of videos I have watched over the past months.

I hope you enjoy them as much as I did.

Controversial

Master Plan – About the power of Google
http://www.youtube.com/watch?v=9zKXCQpUnMg

Ask A Ninja Special Delivery 4 “Net Neutrality” (funny with a serious background)
http://www.youtube.com/watch?v=H69eCYcDcuQ

A YouTube Clip with Google Ads?! (nooo!)
http://www.youtube.com/watch?v=6hgtSjwREqA

Educational

Web 2.0 … The Machine is Us/ing Us
http://www.youtube.com/watch?v=6gmP4nk0EOE

The Hubble Deep Field: The Most Important Image Ever Taken
http://www.youtube.com/watch?v=mcBV-cXVWFw

The scale of things in the Universe
http://video.google.com/videoplay?docid=-3974466981713172831&sourceid=Himself

what is “Brand”? The Show with ZeFrank (funny, explicit)
http://www.zefrank.com/theshow/archives/2006/08/082906.html

Video removed from YouTube as per Ze Frank’s request from 7/29/2007.

Visionary

Bumptop Prototype – Desktop of the Future?!
http://www.youtube.com/watch?v=SWe-TIy2Lbs

Published in: on February 16, 2007 at 4:22 am  Leave a Comment  

Please, Digg — Spare My The North Cyprus Property Ads

Minor rant about Digg, AdSense, Cypress, British colonial politics and a free XBOX 360 for 5 “awkward” surveys to fill out which makes you think about how Google’s landing page quality score is being calculated in AdWords. Where was I? ….

Danny covers a lot of hot topics at his personal blog. It shows some flaws in the Google AdSense and AdWords system. Makes recommendations how to improve it. Warns you about an Internet Scam that became very popular over the last months plus teaches you about some European history and current events nobody wants to talk about and which are unknown to most people unless you have personal ties to the divided island in the mediterranean sea that still lives in a world that is known to most people only from the times when the Iron Curtain in Germany was still shiny without any rust on it.

Interesting read for marketers, consumers and people interested in politics and international affairs.

read more | digg story

Published in: on January 10, 2007 at 11:50 pm  Leave a Comment  

Free Multivariate Testing Tool Released by Google

Google released Adwords Website Optimizer, a free optimization Tool for AdWords Advertisers to get the most conversion out of their landing pages using sophisticated multivariate testing and existing Google Analytics tagging technology.

Adwords Website Optimizer – A Landing Page Optimization Tool from Google (Multivariate Testing Support) – test changes in the website content of your pages in order to determine what will be most effective in getting the highest possible conversions.

See the Flash Demo that provides an overview of what the tool can do for you and this flash demo to learn how to setup a test on a ficticious example.

Also provided a nice and handy calculator that helps you to determine how long the test should run to get optimal results. See the Test Duration Estimator.

read more | digg story

Published in: on November 16, 2006 at 3:16 am  Leave a Comment  
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