The recent PageRank™ updates by Google stirred up quite some talk within and outside the search engine marketing industry and opened room for many more or less far-fetched speculations about what this could mean.
There no need to panic just yet, but it also does not mean that you should do nothing. A list of facts was provided, followed by a few assumptions that are tied directly to the mentioned facts without going off too far into the realm of pure speculation.
Summary and take away from the post:
“If you saw a PageRank™ drop as a direct or indirect side effect of all this, you will probably be affected by the things that are likely to follow, but so is your competitor, if he was affected by the recent PageRank™ updates as well. If all sites in your space were affected by this update, chances are that they will be affected the same way by any other changes that might come. If everybody is affected the same, nothing changes overall.”
Read more about the Oracle of Mountain View and Googles Recent PageRank Update